HOT POCKETS (b.2022)

In probably the most left field collaboration I’ve completed, in 2022 I was contacted by a representative from Hot Pockets. The Midwest based company had just updated their brand logoage and were looking to create merchandise to connect with a younger fan base. I was able to create a  bunch of asset options that would eventually be used on garments they provided. I created characters, labels, sleeve and hoodie graphic options to decorate the apparel. The tagline for this collection was “Hotter in the Midwest”.   The craziest thing about this project was that the pockets on the cargo shorts were insulated in a way that kept your hot pocket warm.

The collection made its debut on the Drew Barrymore show and upon its release sold out in seconds. The social media campaign also had over a billion impressions.