COMPLEXCON (b.2025)

Made in the Midwest was a collaborative activation I creative directed that brought  a bunch of Midwest brands together in an effort to showcase the level of talent our region possesses. In connection with the Columbus Fashion Alliance, we selected brands and creatives specifically from the Midwest and had them create assets that could be selected by potential buyers, and placed on a handful of different garment options.

I designed a bunch of assets options that leaned into the workwear aesthetic we were going for. I sourced all of the blanks and handled all of the production needs.

We created a workshop that allowed potential buyers to grab minimally decorated garments and add screenprint transfers assets, airbrushing and also embroidery (chainstitching).

It was really a blessing to bring a bunch of creatives together to build something that ultimately represented our entire region.